About
Our Story
Boosted Commerce was founded with a simple thesis: the next generation of consumer brands would be defined by formulation quality, affordability, and a customer-centric focus. We built Boosted around that conviction.
Leadership
The team running the engine.
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Keith Richman
CO-FOUNDER & CEO
Prior to Boosted, Keith was Co-Founder of Voi Technology, a leading European based mobility company with operations in 34 cities across 11 countries. From 2005 until October 2013, he served as the Co-Founder and CEO of Break Media, where he developed an expertise in digital marketing across multiple brands and verticals. Keith currently serves on the board of directors at VNV Global, and formerly served on the boards of GrubHub and The Meet
Group.Keith received a BA in International Relations and an MA in International Policy from Stanford University.
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Charlie Chanaratsopon
CO-FOUNDER & CHAIRMAN
Prior to Boosted, Charlie was founder and Chairman of Charming Charlie, a jewelry and accessories brand, which he built to 5,000 employees, 350 stores globally, and $500 million in revenue. Charlie was named Ernest & Young “Entrepreneur of the Year” in 2010, as well as “America’s 40 Most Successful Young Entrepreneurs” by Forbes in 2015.
Charlie holds a BA in Business Administration with a minor in Economics from Loyola Marymount University and an MBA from Columbia Business School.
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Adam Epstein
CHIEF FINANCIAL OFFICER
Adam has held a variety of increasingly prominent finance and investing positions across Lion Capital, Oaktree Capital and Berenson & Company, primarily focused on the consumer sector. He is responsible for over $500M of direct debt and equity investments in addition to prior portfolio company management for businesses worth over $2B in aggregate.
Adam received a BS in Applied Mathematics –Economics from Brown University in addition to an MBA from the Stanford Graduate School of Business.
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Tenlay Naliboff
GM OF BRANDS & GENERAL COUNSEL
Tenlay has served as the Chief Legal Officer of Harris Freeman & Co., a holding company for CPG and other businesses, and General Counsel, SVP HR and Interim GM of Brands of ReachLocal (Nasdaq: RLOC), a local advertising technology and services company. Tenlay started his career as an associate at Latham & Watkins LLP.
Tenlay holds a JD from the University of Southern California and a Bachelor of Arts in Business Economics from the University of California, Santa Barbara.
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Alexis Strine
DIRECTOR MERCHANDISING
Alexis has grown and launched products at Victoria’s Secret, Abercrombie and Fitch, and Express. After leaving corporate retail she discovered her passion for building startup CPG brands.
Alexis graduated from the University of Arizona with a BA in Retail and Consumer Studies and a Minor in Business.
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Stephanie Treinen
CREATIVE DIRECTOR
Stephanie Treinen has an agency background and over 14 years of experience within the beauty, wellness and personal care industries – with a strong focus on brand building and visual storytelling. Before joining Boosted Commerce, she worked with clients like Ranavat Beauty, DedCool, and The Center Brands (Naturium, Saltair, Prequel) to create retail-ready packaging and experiences, and/or develop brands from the ground up. Stephanie’s agency background allows her to manage the vision of our house of brands from product formats, packaging design, copywriting, photography, and marketing campaign development.
Stephanie graduated at the top of her class from Otis College of Art and Design with a BA in Communication Arts and a minor in Art History.
Careers
Working at Boosted.
We hire and retain operators. We share services where they create leverage and leave brand teams alone where they don’t. If that’s the kind of place you want to work, we’d like to hear from you.